We Won Conagra!
Yes, We’re Doing a Little Dance.
The news is out: Cornett has been named Strategic Media Execution Partner for Conagra Brands, one of the most iconic CPG portfolios on the planet.
Banquet. Slim Jim. Reddi-wip. Healthy Choice. Marie Callender’s. We're talking about brands that have lived in American kitchens for generations.
Here's the short version: Conagra is building a hybrid in-house media model, and they needed a partner with the chops to help them pull it off — handling traditional media planning and buying while serving as a strategic advisor across the full channel mix. They looked at the biggest holding companies in the world and chose us. We are not taking that lightly.
(We also may or may not have shown up at their Chicago headquarters holding a cardboard sign to get on their radar. It worked.)
This is Cornett's first Chicago client, a big step into CPG, and honestly one of the most exciting new business wins in our history. Huge congratulations to our team and to our partners at hunterblu media — and a massive thank you to Conagra for making the bold call.
Read the full story at MediaPost and LBB Online.
