It wasn’t that long ago when Atlantic Magazine declared A&W Restaurants one of the “10 Brands That Will Die in 2012.”

A&W didn’t care for that. Neither did we.Since then, our partnership with America’s oldest QSR chain has only gotten stronger and we’ve been on a mission to prove the haters wrong. The result? Same-store sales are up about 67% in the past 10 years.

Take a look (and listen) inside A&W Restaurants’ recipe for survival in this Ad Age piece featuring the always insightful Liz Bazner, senior marketing director for the 100-year-old brand that refuses to quit.