The One Show, one of the world’s most prestigious advertising award shows, has a rich legacy of honoring some of the most groundbreaking ideas created by some of the most remarkable minds in creativity.

That’s why we couldn’t be more thrilled that our very own A&W 3/9 lb. Burger campaign has earned a spot on The One Show shortlist alongside some of the best work in the biz.

Yet another triumph in the field of marketing mathematics.