May 8, 2025

Cornett Named Agency of Record for Nissin Foods USA

Big noodle news: Cornett is now the creative and social agency of record for Nissin Foods USA—the legends behind Cup Noodles®, Top Ramen®, and Hot & Spicy Fire Wok. From late-night cravings to college dorm staples, these brands are pop culture icons, and we’re pumped to help them slurp their way into even more hearts (and bowls).

We’ll be leading strategy, creative, and social for their core brands—plus helping launch some exciting new flavor innovations. Think bold collabs, spicier scrolls, and lots of ramen-fueled storytelling. Hungry for the full scoop? Check out the news here.