At this point he’s a household name, but before Cocaine Bear was a movie star he was (and still is) the beloved mascot for Lexington-based retailer Kentucky for Kentucky.

So how did “Pablo Escobear” go from local legend to global juggernaut?

Cornett’s own ECD Whit Hiler and Sr. Copywriter Coleman Larkin helped get the Cocaine Bear party started with a viral origin story back in 2015.

When they aren’t making headlines for Cornet and our partners, the pair have been working behind the scenes with a crew of proud Kentuckians to keep the Cokey saga rolling with a steady stream of buzzworthy stunts and merchandise.

Could your brand benefit from a Cocaine Bear collab? Hit us up! We’ve got connections.Check out the rest of this wild story on Ad Age.