NOV 13, 2025
Garageflage: The Ultimate Holiday Survival Gear
Making a Midwestern cult favorite the 2nd fastest growing beer in category share and #1 on social media.
Hide from the holidays in style.
We launched a holiday campaign for Natural Light beer that’s sure to spread a little more peace on Earth…if you can see it.
Introducing ‘Garageflage’—a head-to-toe collection of camouflage apparel and accessories designed to help wearers avoid domestic holiday chaos by seamlessly blending into garage environments for stealth Natural Light enjoyment and under-the-radar relaxation.
Introducing ‘Garageflage’—a head-to-toe collection of camouflage apparel and accessories designed to help wearers avoid domestic holiday chaos by seamlessly blending into garage environments for stealth Natural Light enjoyment and under-the-radar relaxation.
The campaign celebrates the Natural Light drinkers who work with their hands and treat the garage as sacred ground — part workshop, part hideout — especially during the chaos of the holidays. The visually striking creative introduces Garageflage as “camouflage for the garage,” allowing DIYers to literally blend in with pegboards, tools, and workbenches as they crack open a Natty in peace.
Each Garageflage bundle includes a long-sleeve tee, pajama pants, and matching can coolie, available in three custom camouflage patterns made for different species of garage escape artists:
The Tinkerer – for everyday DIYers who stay out of sight and out of mind amid classic tools, adhesives, and hardware.
The Gearhead – for those with motor oil in their veins, blending seamlessly with lubricants, spare parts, and metric sockets.
The Lawn Warrior – for soldiers of the sod, hiding out among push mowers, weed whackers, and other grass-kicking weapons.
Get yours before they're gone at ShopBeerGear.com and check out the coverage on USA TODAY, Ad Age, The Manual, and wherever you find your pop culture news.
Each Garageflage bundle includes a long-sleeve tee, pajama pants, and matching can coolie, available in three custom camouflage patterns made for different species of garage escape artists:
The Tinkerer – for everyday DIYers who stay out of sight and out of mind amid classic tools, adhesives, and hardware.
The Gearhead – for those with motor oil in their veins, blending seamlessly with lubricants, spare parts, and metric sockets.
The Lawn Warrior – for soldiers of the sod, hiding out among push mowers, weed whackers, and other grass-kicking weapons.
Get yours before they're gone at ShopBeerGear.com and check out the coverage on USA TODAY, Ad Age, The Manual, and wherever you find your pop culture news.
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