New Work: Cup Noodles “Do You. Eat Cup.”

When did dinner start needing a stylist?

For Cup Noodles’ latest spot, we leaned into sly, self-aware humor to celebrate what’s real. No filters, no ring lights, no performance. Just bold flavor, hot steam, and a reminder that being yourself will always be cooler than trying too hard.
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This is one of many fun projects hitting the market for our partner, Nissin Foods USA—the makers of the iconic Cup Noodles, Top Ramen and Hot & Spicy Fire Wok.

We’re just getting started, and things are already looking deliciously fun.