Big news, math nerds. Our brain-bending A&W 3/9 lb. Burger campaign continues to win hearts and math-challenged minds with a pair of wins at the 2022 American Advertising Federation National ADDY Awards.

The work, launched in October of 2021, rose through the ranks of more than 30,000 entries to take home Gold and Judge’s Choice honors in the Elements of Advertising – Copywriting category.

No word yet on our Nobel Prize submission. In the meantime, check out the case study for the ingenious 3/9 lb. Burger “rebrand” that helped A&W bounce back from their most infamous marketing fail.