Here at Cornett, we talk about diving deep to know the soul of a brand. It applies to our existing clients, of course—but it’s also how we make the right impression with prospective partners.

So when Pete Carter at Creative Haystack approached us about potentially being a good fit for LEGOLAND®, we dove in deep.

We watched LEGO Masters, the LEGO movies, and a lot of Ninjago on Netflix. We took a trip to LEGOLAND Florida to experience the fun for ourselves. We painted a mural featuring a minifig on a horse (props to the incredibly talented Jonathan Queen for bringing that one to life). We made LEGO bricks out of actual bricks and created custom LEGO nametags. And through all of it, we had fun—because with a brand like LEGOLAND, how can you not?

That’s why we’re so excited about our partnership with LEGOLAND Resorts North America. As their agency of record, we can’t wait to work with them to create something AWESOME for their parks in Florida, New York, and California. We’ve had a blast getting to know the brand and and we can’t wait to build a relationship together.

This is gonna be fun.