It isn’t often that healthcare advertising makes headlines. But, with a little help from Bob Marley, a new UK HealthCare campaign from Cornett is proving to be the exception.

A soothing rendition of Marley’s classic “Three Little Birds” provides the backdrop for a 60-second hero spot showing “chief medical officers” of households—moms, dads, and other decision makers—why UK HealthCare is Kentucky’s top destination for healthcare.

The unconventional music choice lends an aura of tranquility to the ad, assuring people that even in the scariest, most uncertain moments, they can trust and have control over their health or that of a loved one … and every little thing is gonna be alright.