What happens when you mix Lexington’s horse heritage with today’s obsession over artificial intelligence? You get Neigh-I—the world’s first low-latency, equine alternative to AI.

Instead of algorithms, visitors planning a trip to the Horse Capital of the World can now get recommendations from Oliver, a very opinionated local horse. From where to stay to what to sip, Oliver is here to make your Lexington itinerary anything but ordinary.

The campaign for VisitLEX is already getting national attention, spotlighting how this playful twist brings Lexington’s character to life in a way only horses could.

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