Reverend Lorenzo Lebrija wants you to drink more tequila—for a good cause.

His tequila brand Sanctus Aquam, which is Latin for “Holy Water” and is blessed by the Episcopal priest himself, was created to help provide shelter for refugee families just south of the U.S.-Mexico border.

That’s where Cornett comes in. We wanted to help Rev. Lebrija achieve his goal, and to do so we created a social push that took inspiration from his brand’s spiritual roots.

Read the full story and see the ads at: