Cannabis for the Commonwealth
Ten Licenses. One Kentucky.
In Kentucky, a holler isn't a shout—it's a place.
A narrow valley where tight-knit communities form along a creek.
Where people stay connected to the land, to tradition, and to each other.
It's also the name we gave to one of Kentucky's first 10 legally licensed cannabis brands. We should know. We named it.
With outside brands already planning to truck product in from elsewhere, Holler needed to make one thing clear from the first glance: this one belongs here. Every decision—name, imagery, color, packaging—was made to prove exactly that. The brand also includes Holler Primo, an elevated product line that steps up without abandoning what made the core brand worth knowing.
"The whole brand ID is inspired by the lived experience of hard working Kentuckians," said Jason Majewski, Group Creative Director at Cornett. "Holler is a brand that lives naturally in back pockets and glove boxes."
Cornett delivered the full build for Limestone Processing, LLC: brand guidelines, naming, visual identity, packaging, website, and communications plan. All of it.
Glad to keep proving Kentucky keeps surprising people.
Learn more about the brand identity at GDUSA.com → https://gdusa.com/cornett-brands-holler-cannabis-for-the-commonwealth/
