Cornett has hired 18-year advertising veteran Chris Finnegan as VP, Integrated Media Director, President Christy Hiler announced. Most recently, Finnegan was VP, Integrated Media Director at Tombras.

Chris Finnegan - CornettOver the course of his career, Finnegan has developed paid media strategies that demonstrate accountability, transparency, and most importantly – results. He’s worked with a wide array of government, B2C, and B2B clients such as Acura, The Baltimore Orioles, BioLife Plasma Services, Boston Market, Children’s National Hospital, Coca-Cola, DEWALT, Fila, FreshDirect, Great Clips, Kiddie Academy, Magnolia, Medifast, Bon Secours Mercy Health, the National Highway Traffic Safety Administration, NPR, and Orangetheory Fitness. Finnegan delivers smart, integrated strategies that take a media-agnostic and audience-first approach to solving client business problems using an adaptive approach to test and refine campaigns designed to achieve maximum ROI and exceed expectations.

Finnegan’s specialties include agency leadership and operations, lead generation, direct response and performance marketing, brand awareness and affinity, digital & traditional media strategy, vendor contract negotiation and email marketing.  

Cornett believes effective advertising requires equal parts art and science. Its Media department works in tandem with in-house Strategy and Creative teams to develop data-driven campaigns centered around performance using an audience-first approach to targeting combined with creative built on compelling storytelling.

“We have set a big and exciting vision for growing our paid media offering and are thrilled to have Chris joining us to capture that vision,” said Hiler.