Brickin' Awesome
Building hardworking, fun-loving campaigns for LEGOLAND North America.
If you’ve ever tried to plan a family trip, you know: the world of theme park marketing is bananas. Everybody’s trying to one-up each other with bigger rides, newer IP, and emotional pulls that can feel a little too much like guilt trips to a busy parent. It’s a hyper-competitive arms race, with parks constantly trying to win the hearts, minds, and precious vacation days of families across the country.
With locations in New York, California, and the red-hot center of the theme park universe, Florida, LEGOLAND North America needed a partner to unite their parks under a global brand…while still meeting the unique needs of three drastically different markets.
That’s where we came in.
Where adventure and creativity come to life.
Perfectionist parents are so busy managing life that they rarely pause to enjoy spontaneous, joyful moments with their families. The antidote? Play—and nobody does that better than LEGO and LEGOLAND. If we could show how LEGOLAND offers a playful escape into a vibrant, carefree world where adventure and creativity come to life, we could connect with the busy parents who make up our target audience.
Making LEGOLAND the most bricktastic place on the planet.
For three years and counting, we’ve created super-targeted campaigns that play up what makes LEGOLAND the most awesome, fun, bricktastic spot on the planet. We hit people exactly where they are—whether they’re New Yorkers looking for a fun summer day trip, Orlando moms looking for a first roller coaster for their four-year-old, or Californians looking for a close encounter with a giant T-rex made entirely out of LEGO bricks.
