LEGOLAND
North America

Brickin’ Awesome

If you’ve ever tried to plan a family trip, you know: the world of theme park marketing is bananas. Everybody’s trying to one-up each other with bigger rides, newer IP, and emotional pulls that can feel a little too much like guilt trips to a busy parent. It’s a hyper-competitive arms race, with parks constantly trying to win the hearts, minds, and precious vacation days of families across the country.

With locations in New York, California and Florida, LEGOLAND North America needed a partner to unite their parks under a global brand…while still meeting the unique needs of three drastically different markets. We’ve built years of super-targeted campaigns that play up what makes LEGOLAND the most awesome, fun, bricktastic spot on the planet. 

California

Mother and daughter on a rollercoasterLegoland Christams celebration
There’s no shortage of things to do at LEGOLAND California. We’ve helped them debut new lands like Dino Valley (if you want a close encounter with a T-rex made entirely out of LEGO bricks, you know where to go), spread the word about visits from LEGO Santa, and kept people coming to the park all year long.

New York

Children driving in lego cars
Child riding on the back of his fatherFamily posing in front of Lego Ninjago
As the newest LEGOLAND in North America, LEGOLAND New York has been working hard to get the word out. Located within an easy drive of the city, it makes for an awesome day trip or easy weekend away—which is exactly how we’ve been positioning it for families across the Northeast.

Florida

Family posing in front of legoland floridaFamily at a waterpark
Welcome to the red-hot center of the theme park universe. LEGOLAND Florida is all about showing what makes this park different from anything else in the market—so we lean heavy into LEGO IP and emphasize the low-stress, fun-for-everybody (yes, little kiddos too) experience you can’t get anywhere but LEGOLAND.