A powerful new brand identity built to give a marketplace underdog some bite.
INCLUDED
Integrated Creative Campaigns
Brand Positioning & Strategy |
Brand Identity |
Web Development |
Social Media & Content
Valvoline
How the tough get going
A powerful new brand identity built to give a marketplace underdog some bite.
What the world needs now is love.
Hand-Breaded Chicken Tenders are a staple of the A&W menu. For Valentine’s Day, we helped America’s oldest QSR chain call a truce to the raging Chicken Sandwich War and encourage humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead.
Offerings included Hand-Breaded Chicken Tender Body Pillows, an oversized piece of literal comfort food for those spending the holiday without a sweetheart to snuggle up with, and tins of mouth-watering Tender Lovin’ Lip Balm made with REAL A&W fryer oil. Guaranteed to keep lips kissably smooth and put your Valentine in the mood for some hot...steamy...A&W.
All those bighearted vibes were commemorated in a Psychedelic Anti-Chicken Sandwich War Poster made to inspire everyone to put down their buns and spread a little Tender Lovin’.
After all, Valentine’s Day or not, what the world needs now isn’t another overhyped sandwich. What the world needs now is love. Sweet, Hand-Breaded Chicken Tender love.
Offerings included Hand-Breaded Chicken Tender Body Pillows, an oversized piece of literal comfort food for those spending the holiday without a sweetheart to snuggle up with, and tins of mouth-watering Tender Lovin’ Lip Balm made with REAL A&W fryer oil. Guaranteed to keep lips kissably smooth and put your Valentine in the mood for some hot...steamy...A&W.
All those bighearted vibes were commemorated in a Psychedelic Anti-Chicken Sandwich War Poster made to inspire everyone to put down their buns and spread a little Tender Lovin’.
After all, Valentine’s Day or not, what the world needs now isn’t another overhyped sandwich. What the world needs now is love. Sweet, Hand-Breaded Chicken Tender love.
