Dublin, Ohio makes travel so easy, you don’t even need to plan—you can just show up and get straight to the fun. No hours of careful planning. No stress.

That simple truth became the core of a multi-faceted campaign all about showing off the things that make Dublin, Ohio uniquely positioned for a family trip: affordability, walkable dining, incredible public art, and quick, easy access to the outdoors. Meaning visitors can spend less time worrying about what’s next and more time having a blast in the moment.

With a mix of social statics, carousels, and video spots—each supported by cheeky headlines designed to elicit double-takes by flipping common travel pain points into reasons to make ‘no-plan’ plans in Dublin instead—we showed families that Dublin offers all the good stuff without the pressure.

When people think of Dublin they think of Ireland. So to get people talking about the other Dublin, the one in Ohio, we extended a simple invitation across the pond.

To attract visitors from Dublin, Ireland to the city in Ohio, we helped Visit Dublin Ohio extend an especially warm invitation with cheeky OOH billboards and location-targeted social ads in downtown Dublin, Ireland, making an offer almost too good to refuse—free pints on St. Patrick’s Day.

Any Dubliner who made the 3,566 mile (or 5,738 km) trek to their American counterpart between March 8th and March 18th was rewarded with free pints of beer and plenty of “Visit Dublin” swag to take back home.

We leaned hard into sitcom nostalgia to highlight the ultra-wholesomeness and fun of this unique little city. Complemented by catchy music and super smiley talent, we showed off the city’s quirkiness, ease of travel, and classic Americana vibe to great success. Our resulting campaign “You’re in Luck” met or exceeded our KPI goals across all channels, generated 72% more clicks over our estimate, and over 202% more views.