Going off road in search of a competitive edge and the adventure of a lifetime.
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Valvoline

New Terrain: The Baja Project

Going off road in search of a competitive edge and the adventure of a lifetime.

Put up or shut up.

Valvoline employees live and breathe what they do. They attack problems head on. They know their industry inside-out. And they’re willing to put their asses on the line in the pursuit of the hands-on expertise that sets them apart from competitors.

New Terrain: The Baja Project was a 5-part docuseries celebrating Valvoline’s rich racing heritage and their commitment to learning by doing. They put their money, and their own people, where their mouth is by devoting an internal team to build a truck from the ground up and compete in the The Baja 1000.

The cinematic series documented the entire process from build, to testing, to rebuilding, and the famously grueling race itself.

How’d they fare? You'll have to watch to find out.

500K

views
addy best in show award
Best in Show - Lexington ADDYs