Tempur-Pedic
Deep, Undisturbed Sleep
Brand Positioning & Strategy, Integrated Creative Campaigns, Production
Crushing social media for the internet’s most talked-about beer brand.
INCLUDED
Buzz and Earned Media
Social Media & Content
Tempur-Sealy
Defending the increasingly crowded mattress category.
The bedding industry is highly competitive and increasingly disrupted by DTC entrants and established players. Pair that with shifting buying habits and pricing pressures, the challenge to remain the world’s leading bedding provider is more difficult than ever.
For over a decade, we’ve helped Tempur-Sealy International defend dominance for the most highly recognized brands in the industry—developing foundational creative assets in broadcast, print, OOH, packaging, and digital, used globally and across North America to defend Tempur’s rightful place at the top.
From proving mattresses shouldn’t “jiggle” to disrupting the bed-in-a-box category, our work has earned millions of views, scored above industry norms, and consumer comments like, “Who knew an ad about mattresses would be so entertaining?” show just how well our content is working.
For over a decade, we’ve helped Tempur-Sealy International defend dominance for the most highly recognized brands in the industry—developing foundational creative assets in broadcast, print, OOH, packaging, and digital, used globally and across North America to defend Tempur’s rightful place at the top.
From proving mattresses shouldn’t “jiggle” to disrupting the bed-in-a-box category, our work has earned millions of views, scored above industry norms, and consumer comments like, “Who knew an ad about mattresses would be so entertaining?” show just how well our content is working.
What Comfort Should Be
Stearns & Foster is known for handcrafted quality, luxury materials, and timeless design. So when they debuted a new product line with a bolder look, they needed a national campaign to match. One that would stand out, elevate their brand story, and stake a clear claim on the idea of indulgent comfort.
“What Comfort Should Be” isn’t just a tagline. It’s a feeling we all relate to—and a platform to build on for years to come. With both print and video components, we delivered foundational assets that not only launched a new product line, but helped Stearns & Foster define their future aesthetic.
“What Comfort Should Be” isn’t just a tagline. It’s a feeling we all relate to—and a platform to build on for years to come. With both print and video components, we delivered foundational assets that not only launched a new product line, but helped Stearns & Foster define their future aesthetic.
Deep Undisturbed Sleep
Purple had been trying to spin Tempur-Sealy’s unique qualities as downsides. So we hit back, framing their signature rubbery grid as downright jiggly. Then we set out to prove it with zero special effects, and no smoke and mirrors. Just good, solid science: Jell-o cubes falling from the sky. A custom-built drop rig. Bowling balls. Towers of wine glasses. All to show the world that Tempur-Sealy squashes the competition, over and over and over.
76%
Increase in Consideration Among Viewers
33%
Above Ace Metrix Industry Norm
WE’VE GOT THE WORLD TALKING...
“America’s greenest hotel wants guests to be wide-eyed to climate change”
“This eco-friendly hotel offers a ‘climate wake-up call’ to visitors”
“Hotel Marcel reinvents wake-up call to save the planet”
145K
mentions
4M
impressions
4x
average engagement
#1
twitter trend
