Yes, mattresses are all about sleep. But that doesn’t mean their marketing has to feel like a snooze-fest. As the premium brand in the Tempur Sealy family, Stearns & Foster is known for handcrafted quality, luxury materials, and timeless design. So in 2022 when they debuted a new product line with a bolder look, they needed a national campaign to match. One that would stand out, elevate their brand story, and stake a clear claim on the idea of indulgent comfort.

You can see craftsmanship. But comfort? That’s something you have to feel for yourself. Stearns & Foster mattresses are made from the best materials: pressure-relieving memory foams, ultra-comfort springs, and hand-finished details you just don’t find with other brands.

We needed to tell a story that did more than simply look luxurious. It had to embody what comfort actually feels like at the end of a long day: Lights dimmed low. Blankets pulled snug. Just you, your bed, and eight hours of deep, cozy bliss.

We designed our campaign to truly own the idea of indulgent comfort. Through a mix of beautifully styled bedroom visuals and CG deconstruction, the video spots balance relaxed elegance with intimacy—romancing comfort while giving confidence in the craftsmanship behind it.

We delivered foundational assets that not only launched a new product line, but helped Stearns & Foster define their future aesthetic. “What Comfort Should Be” isn’t just a tagline. It’s a feeling we all relate to—and a platform to build on for years to come.