How we brought the sport of kings into the smartphone era.
Brand Positioning & Strategy  
Web Development

21st century racing.

Keeneland keeps evolving—not only as a brand, but as an experience. As such, they wanted to find a way to take the race day experience digital.

So we built the Keeneland Race Day App, which does everything a paper program can’t. It gives fans real-time odds and lineup changes, live video, handicappers’ picks, and detailed maps—everything they need for a great day of racing.

The trifecta of tradition, technology, and convenience made it an instant hit with fans. The app elevated the race day experience for racing fans everywhere, whether they’re watching from the side of the track or at home.