How we helped reinvigorate tradition with the new
Brand Positioning & Strategy
Web Development

Merging the old with the new

As a brand, Keeneland is all about curated modern experiences that are steeped in tradition—but the truth is, their website was behind the times.

We got right to work. After a full-day research and brainstorming retreat with the Keeneland marketing team, we gathered insights and laid the blueprint for how this new website should look, feel and act.

The new provides a sleek and modern website experience, grounded in the tradition, beauty and prestige that is the heart of the brand. It’s a dynamic solution that allows people to easily access information, purchase tickets, and wager at their leisure—and we’d bet on it any day of the week.