How we helped reinvigorate tradition with the new Keeneland.com.
INCLUDED
Brand Positioning & Strategy
Web Development
Merging the old with the new
As a brand, Keeneland is all about curated modern experiences that are steeped in tradition—but the truth is, their website was behind the times.
We got right to work. After a full-day research and brainstorming retreat with the Keeneland marketing team, we gathered insights and laid the blueprint for how this new website should look, feel and act.
The new Keeneland.com provides a sleek and modern website experience, grounded in the tradition, beauty and prestige that is the heart of the brand. It’s a dynamic solution that allows people to easily access information, purchase tickets, and wager at their leisure—and we’d bet on it any day of the week.
We got right to work. After a full-day research and brainstorming retreat with the Keeneland marketing team, we gathered insights and laid the blueprint for how this new website should look, feel and act.
The new Keeneland.com provides a sleek and modern website experience, grounded in the tradition, beauty and prestige that is the heart of the brand. It’s a dynamic solution that allows people to easily access information, purchase tickets, and wager at their leisure—and we’d bet on it any day of the week.
