In 1936, Keeneland was founded with a commitment to do what’s right for the Thoroughbred and the racing industry. Nearly 90 years later, that mission continues to guide everything they do. Our job was to help them communicate it in a way that resonates—with horsemen, with fans, and with the next generation.

For decades, Cornett has partnered with Keeneland to build strong, meaningful connections with its core customers. That task looks different throughout the racing calendar—from tactical sales campaigns that draw horsemen to the largest Thoroughbred sales on the planet, to race meet campaigns that drive ticket sales to fans near and far.

Underneath it all lies a heartbeat of brand-building, with campaigns that show the why that underscores everything Keeneland does.

We’ve also helped Keeneland keep up their tradition of innovation within the Thoroughbred industry. The new Keeneland.com provides a sleek and modern website experience, grounded in the beauty and prestige at the heart of the brand. And the Keeneland Race Day App, which gives fans real-time odds and lineup changes, live video and handicappers’ picks, now offers AI race insights to improve players’ odds of winning.

Our partnership has led to record-breaking race meet attendance, year after year. We’ve helped position, grow, and evolve Keeneland’s iconic sales. And we’ve helped Keeneland find its voice at pivotal moments in the brand’s history—most recently earning 99% favorability for the “A Horse is Measured in Hands” campaign.