Introducing Lexington, Kentucky, to a whole new crowd with custom sneakers that could only come from the Horse Capital of the World.
INCLUDED
Buzz and Earned Media |
Web Development |
Social Media & Content
HARNESS THE drip.
As a Convention and Visitors Bureau, VisitLEX’s primary business objective is to boost awareness and enhance perceptions of Lexington, Kentucky, as a travel destination.
Our challenge: differentiate ourselves from rival cities and get new audiences talking about the Horse Capital of the World.
Our solution: Sneakers for horses.
Duh.
Horse Kicks started as a stunt. But after partnering with local sneaker artist Marcus Floyd, it quickly became a very real brand with a very real product—and eventually, very real demand, pioneering a whole new sneaker category. The case study video explains the ensuing hype better than words ever could. So watch it. And “harness the drip” for yourself at HorseKicksLex.com.
Our challenge: differentiate ourselves from rival cities and get new audiences talking about the Horse Capital of the World.
Our solution: Sneakers for horses.
Duh.
Horse Kicks started as a stunt. But after partnering with local sneaker artist Marcus Floyd, it quickly became a very real brand with a very real product—and eventually, very real demand, pioneering a whole new sneaker category. The case study video explains the ensuing hype better than words ever could. So watch it. And “harness the drip” for yourself at HorseKicksLex.com.
3B
Earned Media Impressions
274
Earned Media Placements
$103M
Approximate Advertising Equivalency
The One Show Shortlist
WE’VE GOT THE WORLD TALKING...
“Help Your Horse Become a Sneakerhead with Horse Kicks”
“You Can Buy Hyped Sneakers for Your Horse Now”
“You Can Now Buy $1,200 Sneakers”
“This Kentucky Sneakerhead is Extending 'Drip' to Hooves”
