How do you make a small Ohio city a must-visit destination? Cue the throwback theme music!
INCLUDED
Buzz and Earned Media
Paid Media Campaign
Integrated Creative Campaign
SHOW OFF THE LUCKIEST TOWN IN OHIO
Dublin, OH is a charming (if lesser known) Midwestern city just a shout from Columbus. Their tourism bureau Visit Dublin brought us in to increase awareness and also drive traffic from its more flashy neighbors.
To do that, Cornett leaned hard into sitcom nostalgia to highlight the ultra-wholesomeness and fun of this unique little city. Complemented by catchy music and super smiley talent, we showed off the city’s quirkiness, ease of travel, and classic Americana vibe to great success.
Our resulting campaign “You’re in Luck” met or exceeded our KPI goals across all channels, generated 72% more clicks over our estimate, and over 202% more views.
See what everyone’s singing about at visitdublinohio.com/luck.
To do that, Cornett leaned hard into sitcom nostalgia to highlight the ultra-wholesomeness and fun of this unique little city. Complemented by catchy music and super smiley talent, we showed off the city’s quirkiness, ease of travel, and classic Americana vibe to great success.
Our resulting campaign “You’re in Luck” met or exceeded our KPI goals across all channels, generated 72% more clicks over our estimate, and over 202% more views.
See what everyone’s singing about at visitdublinohio.com/luck.
93.39%
YouTube Video Completion Rate
59%
More Impressions Over Estimate
5.6+
Million Views Across Channels
"Cornett channels ’90s sitcoms in kitschy tourism campaign for Dublin (the one in Ohio)"
AdAge Editor's Pick
