Rolling out Lexington’s red carpet for little green visitors
Integrated Creative Campaign  
Buzz and Earned Media  
Paid Media Campaign

The new pets

Just like dogs or cats, plants have become companions that give us purpose and relieve our stress. We fawn over them and their finicky nature when we’re home. We worry about them when we’re away. Wouldn’t it be great if we didn’t have to? Wouldn’t it be cool if travelers could hit the road with their beloved houseplants and rest assured that they’d be expertly cared for when they arrived at their destination? We thought so.

We partnered with Elwood Hotel & Suites, a local boutique hotel, to create the World’s First Plant-Friendly Hotel. This unprecedented experience encouraged travelers to bring their potted pals along for the ride to the lush environment of Lexington. Beyond the buzzworthy novelty, the activation doubled as a chance to showcase our region’s scenic beauty and many eco-minded attractions.

And don’t worry, dogs. You’re still welcome in Lexington too.


media placements






“This Kentucky hotel invites guests to bring their houseplants”

“Kentucky hotel offers amenities for those traveling with their houseplants”

“The World’s First Plant-Friendly Hotel Has Opened In Kentucky”