How we helped Valvoline engage their fanbase and unite a community online.
Brand Positioning & Strategy
Web Development

A new kind of car meet

With 150 years under their hood, Valvoline has cemented itself as an American icon and an unmistakable symbol of the automotive lifestyle—but even after all these years, they’re still looking for ways to break new ground.

That’s where we came in. We were tasked to engage Valvoline’s passionate community of car enthusiasts, DIYers, and industry experts on an online platform. So we built Team Valvoline, a high-powered online community, rewards program and media hub that helps their fans expand their knowledge and immerse themselves in automotive culture—all while providing DIY content and exciting rewards.

Team Valvoline went from zero to sixty as fans flocked to the site to engage with members of their community—and with a dedicated user base, there’s no sign of it slowing down.


average new Team Valvoline
members per day


total community members


monthly active users