How we helped a leading stud farm stay at the forefront of the industry.
Web Development

THE whole picture.

The top stud farm in North America more than a dozen times over, Lane’s End has an international audience, with breeders across the globe interested in their stallion roster.

These breeders can’t always come to see stallions in person before making a breeding decision, relying instead on the website and other marketing materials. Typically, those websites feature “conformation” photos of each stallion—static shots that show a stallion in profile—giving prospective breeders a standardized yet limited view of each horse.

We worked with Lane’s End to build a responsive website that would not only showcase their stallions and services, but also offer potential breeders a perspective no other stud farm could with industry-first 360-degree interactive conformation photos.

Created with a custom rig involving 60 cameras, the photos allow users to evaluate Lane’s End’s stallions in a whole new way.

A better way.