Launching the first-ever washable, removable oven tray
INCLUDED
Paid Media Campaign
Integrated Creative Campaign
DON’T STRESS the MESS.
Oven mess is unavoidable. But clean up can be easy.
When industry leader GE Appliances unveiled its latest innovative range—featuring No Pre-Heat Air Fry and the first-ever, removable EasyWash™ Oven Tray—they tapped us to support the launch with a creative toolkit showing how the new model simplifies the cooking process.
To bring the concept to life, we developed video, digital, print and social ads designed to connect busy consumers with GE’s promise to “cut down cook time, speed up clean up” with relatable scenarios depicting what’s possible when you take mess stress out of the kitchen experience.
In addition to being the best-performing concept the client has ever had in consumer testing, the concept will live on with plans for an expanded media rollout over a two-plus year period.
When industry leader GE Appliances unveiled its latest innovative range—featuring No Pre-Heat Air Fry and the first-ever, removable EasyWash™ Oven Tray—they tapped us to support the launch with a creative toolkit showing how the new model simplifies the cooking process.
To bring the concept to life, we developed video, digital, print and social ads designed to connect busy consumers with GE’s promise to “cut down cook time, speed up clean up” with relatable scenarios depicting what’s possible when you take mess stress out of the kitchen experience.
In addition to being the best-performing concept the client has ever had in consumer testing, the concept will live on with plans for an expanded media rollout over a two-plus year period.
BEST PERFORMING
consumer tested concept for GE
2+ YEAR
planned media rollout
