UK Football Super Bowl Spot
University of Kentucky
We set the bar high with our surprise 2013 TV placement on football's biggest stage, which sparked enthusiasm behind the hiring of Coach Mark Stoops and his subsequent successes on the recruiting trail. For 2014, we looked to further stoke passion throughout Big Blue Nation after Coach Stoops and co. put together the highest rated recruiting class in school history. This time, with 60 seconds to work with and an awful lot to be excited about, we looked to challenge perceptions about the program, posing the question, "Why Not (Kentucky)?" The spot reflected the innovative approach to player development and gritty blue-collar mentality that is defining a new era in Kentucky football.