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See Blue Institutional TV

University of Kentucky

For the University of Kentucky's 2013 institutional TV spot, we wanted to capture what "see blue" means to an entirely new generation of prospective students. We aimed to inject further confidence and authenticity into the University's message while communicating UK's heritage as a place for forward-thinking visionaries, a leader in the Commonwealth of Kentucky, where bright young students from around the globe come to fulfill their dreams.

CASE (Council for Advancement and Support for Education) Award