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Most bourbon connoisseurs are familiar with 1792's complex, award-winning taste profile.

But in helping debut a new look for the brand, we're proudly announcing that this bourbon deserves its place on top shelves among the stylish downtown set - those who can appreciate the ideals and character of a fine bourbon, but might not necessarily identify with bourbon's rustic roots.

It means a polished new identity that demands attention and communicates 1792 as a symbol of ambition.

A distinguished brand personality worthy of this premium small batch bourbon's celebrated content.

Style and substance, through and through.

That a look for yourself at the new website and brand video.