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Mini Polar Swirls

A&W Restaurants

With the debut of A&W's Mini Polar Swirls, we looked to capture the fun and innocence of this miniature-sized version of one of the restaurant’s most popular treats. The insight line, "Fun Size," pulled double duty in communicating both the size and nature of the product. The stacked candy mix-ins were used to show scale, which was important when appearing on larger POP displays. Featuring a playful logo lockup that was also highly legible from a distance, the design incorporated techniques introduced in our "Hip Nostalgia" brand guidelines, which has been the basis for all of our work with the brand.