The Rare Life Award program has essentially carried the brand. In fact, it’s the only marketing program that has been introduced for Eagle Rare. Upon introduction, Eagle Rare sold out their allocation, far exceeding the goals of our word-of-mouth objective.
The Rare Life Award program has brought in millions of unique visitors who spend an average of 1 minute on the site, visiting 4+ pages per visit. With more than 3,000,000 unique visitors over the course of the Rare Life campaign, it’s become more of a movement than a marketing campaign.