by Jason Majewski
Our very own David Coomer recently dropped some knowledge bombs for a Men’s Journal piece on the current trend of “fauxthenticity,” particularly among major beer brands.
The takeaway? Authenticity is the best policy, for any brand.
Or as David so eloquently puts it in the article, "Pour your heart and soul into your work and if people see themselves in it, they'll help fight for your success alongside you."